Our Team

Holly May Mahoney

Holly is a Service Designer and Design Thinking advocate with a diverse practice spanning the private and public sectors. With Service Design training from the RCA in London Holly became a Teaching Fellow at Stanford's d.school She went on to be the Design Lead at David Kester & Associates as well as leading design coaching and training at the Design Thinkers Academy, London.

Matthew McStravick

With a background designing and leading digital social ventures, Matt's work straddles service, systems and culture design for a sustainable future.

He's worked agency side and supported national charities at director level in developing digital services and cultures - always with meaningful human connection as the mechanism for change. Matt's a 2016 Clore Fellow, an accredited coach and mindfulness trainer.


Zahra Davidson

Zahra’s background spans service design, sustainability and visual communication. She is Co-founder and Director of Enrol Yourself, a social business redesigning lifelong learning through the power of peer groups. She is most fascinated by the intersection between design and learning, by participatory group experiences and the role of learning in reaching for sustainability. She is a trained coach and co-organiser of the #LXDmeetup.

Rebecca Birch

Rebecca is a social designer and former youth worker. She led the service design practice at Girlguiding and has worked as a consultant for banks, startups and  large charities who want to work in new ways. She is prone to a gardening metaphor and spends most of her free time exploring her local Epping Forest and other wild green places.

Stephanie Hall

Stephanie’s experience spans launching ventures, startup operations & designing and implementing systems. She enjoys enabling people, whether as a performance coach, or coaching rowing on the river. Her background is Experimental Psychology (BA, MSc, U.o.Oxford), and when not working, she’s usually writing, thinking about new projects, or taking pictures.


Ellie Osborne

Ellie first discovered the art and power of connection as an ethnographic researcher and trend forecaster in the corporate sector, and loves to bring this to her work as a researcher, facilitator and collaborator today.

Her work has evolved to sit at the intersection of a diverse collection of practices and fields including; innovation, facilitation, systems thinking, design, insight, ethnography & personal development.


She’s a trained coach, and is currently hosting the Deepr Learning Marathon in partnership with Enrol Yourself and the Hawkwood Centre for Future Thinking.