Catch22

Challenge

We supported Catch22 through a process of cultural transformation. One aspect was to focus in on exploring ways of improving the experience of young people at risk of sexual exploitation.

Approach 

We carried out extensive user research, stakeholder engagement and established a young people's design team to work alongside us in exploring the problem space.

The research identified that young people experienced a power imbalance in their first interactions with key workers. They needed a sense of clarity, confidence, control and trust in advance of their first interaction with the Catch 22 key workers to overcome this.

Working with our young designers team, we found that by repurposing an off-the-shelf video survey tool, users were able to have a two-way asynchronous interaction before ever meeting. Key workers would share details about themselves, potential services available to young people, consulting on how the young person would like to meet (e.g phone or WhatsApp) and even what they would like to do when they met (e.g. go for a coffee or for a drive). This was designed to flip the power dynamic in favour of young people.

Testing this with users we found they understood more about what was on offer, had a greater sense of control over how and when to meet. They felt more confident in taking the next steps and a greater level of trust in Catch22 and the key worker.

Outputs

• Ways of working Guidelines

• Ways of working learning materials and trainings

• A pre-engagement tested digital product